Momtaza Mehri said: “No Name Club was an amateur football club based in Kilburn, North West London, in the 19th century. The title is a nod to the histories behind street names, which are as mysterious, layered and diverse as the people who live on them. It was a collaborative effort and I relied on the voices of the young people I worked with to inspire me. I would hope my commissioned poem returns the favour and resonates with them too.”
Developed in collaboration with BUREAU, a creative agency, the campaign offers young people access to poetry as a craft that can inspire, the opportunity for their voices to be heard, to build their confidence, create youth-led collaborations and share their stories with creative industries.
Jeff Boardman, Strategic Director at BUREAU, said: “We wanted to create something that offers a gateway to poetry for young people from all walks of life. Working with Momtaza and other young poets on the Be My Next Inspiration campaign in the outer London boroughs has shown us what really is happening on our streets, behind closed doors and in tower blocks across our boroughs. It has made us think differently. We want to let more young people inspire us through creative collaborations such as this.”
Momtaza Mehri added: “I’m excited by the forthcoming tour. It’s important for young Londoners to recognise that they too shape this city. The tour is a way for them to create a thriving poetry culture, wherever they live in the capital.”